Avoid gut decisions when it comes to company succession or acquisition

Does the gut really always beat the head? The latest findings from brain research show that our brains often run an “automatic program” and that our behavior, which has been conditioned since childhood, allows us to make decisions “from the gut”. How can the two be combined?

Especially in the context of a very complex process such as the sale or purchase of a company, the entrepreneur ‘s head and gut feelings clash time and again. This can lead to risks not being perceived, increasing the danger of making the wrong decisions.

Entrepreneurial competence when acquiring a company